As part of a 360° strategy, Kinder® launched a new campaign for Children’s Day featuring a heartwarming film produced entirely in Brazil. The spot highlights the emotional bond between generations and the joy of surprising children with Kinder treats. The campaign also includes cashback promotions, in-store and digital activations, and user-generated content, featuring viral videos and big names like Sabrina Sato and Regina Casé. Through the hashtag #SurpreendaComKinder, the brand invites Brazilians to share special moments and revive the magic of childhood surprises.